especially since cards become less effective the more they're used, though they can only ever decrease to a minimum value of one. You and your competitors will take turns buying cards until they're all gone, and then you'll build your sign by selecting which cards to use to try to maximize your pull, which is harder than you might think. See, you use your cash to buy various punch cards at the start of each day, and each card has a value that determines how many customers will be brought in. A little shocking considering they're literally called Filthy Burgers, but it turns out there's a secret to drawing in the glazed masses, and that secret is making the best flashy sign you possibly can by combining message, colour, and other punch cards at the sign shop. In Terry Cavanagh's Grab Them By The Eyes, you were just minding your own business, slinging burgers out of your modest food stand, when a pair of upstarts with a much flashier sign set up shop literally a few feet away and began stealing all your business.
